EXPLOSIVE (above) - Not proud of either of these sketches…haha. The one on the right is what I thought would translate the best in my composition.
DYNAMIC (above) - I had several ideas for this one, none of them really translated well on paper so I went with the one I felt worked the best, which was the top left example.
FOCUS (above) - I really wanted to add the person, or create a big eye and show the line of sight pointing straight to the bullseye. I ended up getting rid of that idea and sticking with the more simple approach.
(Below are more sketches that didn't make the cut.)
(Above - a few ideas for Balance)
(Above - was going to use a bunch of lines in a way that creates a lowercase letter 'd' for Dynamic. I thought the design concept itself was a bit dynamic, as well as the letter standing for it. Threw it out due to having a more dynamic composition to use.)
(Above - these were some ideas for the word Alert. Wasn't sold on either idea.)
(Above - the top row of sketches are for the word Open, then I realized they could also be used to represent Closed, and the top right could also be Isolated. The bottom row were all representing Isolated.)
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